February 2016

About Products2Net

At Products2Net our mission is to be awesomely helpful

At Products2Net it is our mission to be awesomely helpful and get your business selling online in 3 simple steps. All you need to do is:

  1. Choose a template
  2. Pick a colour
  3. Add your products

Whether you’re a crafts specialist or a shop owner we have a number of stunning templates to suit you and your brand so you can create YOUR website YOUR way.  

With Products2Net we can give you as much support as you need. You can either set up your online shop yourself or if you’re a newbie to technology you can give us a call and we will provide you with a dedicated Mentor who can take you through it. We’re happy to talk and to get to know you and your business.

Alternatively, if you’d prefer you can email us at info@products2net.com

It’s easy to manage your online shop with your own Content Management System – add new products, track orders and much more with just a few taps on your computer or smartphone. It’s really that simple.

Competition time! WIN a M&S Indulgent hamper

Win a M&S hamper worth £100. A perfect gift for Mother's Day or a special treat for a loved one

Terms and conditions

To mark the launch of our new website, we’re offering visitors the opportunity to WIN a M&S Indulgent hamper worth £100. A perfect gift or a special treat for a loved one (or yourself!)

To enter…

All you need to do for a chance to win is LIKE our page and/or FOLLOW us on Twitter and SHARE the Competition Post which is pinned at the top of our Facebook Page. The competition will close on Friday 6th May 11.59pm 2016 and the lucky winner will be notified via Facebook no later than Midday on Saturday 7th May 2016.

We will deliver the hamper to your nominated delivery address within 2 working days and there must be someone at the address to sign for it.

Competition open to UK residents only, over the age of 18. 

The basics of SEO

Understanding the basics of SEO – customers come first, create interesting content and keep it simple

Basics of SEO

As a business owner, you’ve probably heard of the words ‘SEO’ and ‘KEYWORDS’ but not sure what it is and how it can benefit your business? Getting it right means valuable gains and it is easy to get started. Really, it is. You don’t have to spend loads of time on it but it is worth doing so customers can better find you online.

Firstly, what is it? SEO stands for ‘Search Engine Optimisation’ and it’s ‘the keywords and phrases in your web content that make it possible for people to find your site via search engines...’

If you search in Google, the subject you’re searching for appears in your search results. In order to attract your perfect customer to your website you need to ensure you have those keywords present in your content.

For example, if you are a boutique specialising in vintage shoes, you could use the keywords ‘vintage’, ‘shoes’, ‘boutique’, ‘specialist’.

Keep your customers in mind - ALWAYS

When you’re developing a product, writing sales scripts or creating ads, customers are always top of mind. Creating content is no different, put yourself in your customers shoes, how would you feel about seeing it? Whilst you’re writing your content, keep this question in mind. You should include your keywords into your content where there is a NATURAL fit. There’s nothing more off putting as a reader when you see repeated words or phrases which don’t make sense and so has a detrimental effect on the content and the message you’re trying to convey.

Keep it simple

Your content is an opportunity for you to shout about you and your business. If you can build a desire for people to come onto your website time and time again then that will contribute greatly to your websites ‘authority’ and how search engines will perceive your website. It is your websites content which is the reason why people will link to your website so keep it simple, jargon-free, informative and interesting.

Start from the top

Title tags are one of the most, if not the most important place to add your key words because it’s one of the first places that the search engines will scan and which appears on the search results page. As you can see from the example below the title tag should include your keywords but it should also make sense and describe what your webpage is about.

For your reference this is what a title tag looks like: 

Be upfront

Include your keywords up front for example in your META description tag which is the description underneath your link (see example above). Search engines will display roughly 160 characters so it’s worth spending time to create a description with the keywords upfront.

Adding keywords to headings and subheadings also means that people can scan the webpage quickly to determine whether the page has the information they’re searching for.

Take up cycling

Keyword optimisation is a cycle of testing and learning. Once you’ve started creating search engine friendly content and have implemented the relevant tags you need to maintain all of your good work. Analyse which keywords are or aren’t working for you. If you find that you’re not getting much traffic to your website evaluate your keywords. Are they reflecting your business and the content of your web pages? Set aside some time regularly to evaluate their performance.

Socialise

Once you have all this great content you’ve created, socialise. Tell people about you, your business and promote your content in social media.  You want to encourage people linking to your site to help improve how the search engines perceive your site so what better way than giving them a reason to link to you – with your great content!

Lastly, be patient. Getting your website on the first page of the search engines will not happen overnight so don’t worry if you don’t see it there straightaway. Just remember to create interesting, informative content. Keep your keywords and customers in mind and you will certainly get closer to where you want to be.

The WHAT, WHY, WHERE of Social Media for your business

Thinking about setting up a social media profile for your business? Here’s some considerations to think about before you do

social media

The WHAT, WHY, WHERE of Social Media: for those thinking about setting up a Social Media profile for your business

Whether you’re a novice or a seasoned social media user in your spare time, do you know why it’s important for your business? Take note of these 3 W’s and get started today.

WHAT is Social Media?

Social Media is defined as the ‘websites and applications that enable users to create and share content or to participate in social networking’. This can range from the popular Facebook and Instagram to specialist sites such as Quora, and even review websites such as TripAdviser – basically any website or app where users can have a 2-WAY CONVERSATION.

WHY do I need Social Media for my business?

Social media provides businesses with the opportunity to engage with their customers like never before. As a business you can find out more about your target market and what they’re interested in so you can improve marketing communications and even your product or customer service. For example, if you’re a haberdashery and you’ve had multiple requests for ceramic buttons via Social Media, this tells you there is a demand for it and so you could consider keeping some in stock.

You can keep up to date with competitor’s activities and really set yourself apart from them in your messaging. Or if you see any negative feedback this can help ensure you put the necessary steps in place to avoid the same thing happening to you which can help position you head and shoulders ahead of your competitors.

WHERE should I set one up?

You’ve made the decision to set up your social media profiles but which ones should you operate in? Take a look at your ideal customer and choose those where they are most likely to be active in. For example if you’re targeting customers who are over 55 years old you may want to steer clear of SnapChat or Reddit where it's users are typically between 18-35 years old. 

Maintaining your social media presence does take time and planning so prioritise which one(s) you’d like to start with. Otherwise you may end up spreading yourself too thinly and will be more detrimental to your brand if you’re present on Social Media but haven’t been able to post any recent updates. After all, if you can’t maintain your Social Media profiles then customers may question how good your customer service would be.

Once you have your Social Media profiles set up, tell your customers about it so you can start to build your community. Tell them about it in your newsletters, your emails, your advertising. Tell them why they should follow you. Why should they visit your Facebook page? If you’re a haberdashery, it could be because you have the latest news on patterns or useful tips from experienced machinists. Whatever it is tell them! Don’t assume they’ll follow you just because you’re now on Social Media – you need to give them a reason to come back to you so make that reason GREAT! Good luck!

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