The WHAT, WHY, WHERE of Social Media: for those thinking about setting up a Social Media profile for your business
Whether you’re a novice or a seasoned social media user in your spare time, do you know why it’s important for your business? Take note of these 3 W’s and get started today.
WHAT is Social Media?
Social Media is defined as the ‘websites and applications that enable users to create and share content or to participate in social networking’. This can range from the popular Facebook and Instagram to specialist sites such as Quora, and even review websites such as TripAdviser – basically any website or app where users can have a 2-WAY CONVERSATION.
WHY do I need Social Media for my business?
Social media provides businesses with the opportunity to engage with their customers like never before. As a business you can find out more about your target market and what they’re interested in so you can improve marketing communications and even your product or customer service. For example, if you’re a haberdashery and you’ve had multiple requests for ceramic buttons via Social Media, this tells you there is a demand for it and so you could consider keeping some in stock.
You can keep up to date with competitor’s activities and really set yourself apart from them in your messaging. Or if you see any negative feedback this can help ensure you put the necessary steps in place to avoid the same thing happening to you which can help position you head and shoulders ahead of your competitors.
WHERE should I set one up?
You’ve made the decision to set up your social media profiles but which ones should you operate in? Take a look at your ideal customer and choose those where they are most likely to be active in. For example if you’re targeting customers who are over 55 years old you may want to steer clear of SnapChat or Reddit where it's users are typically between 18-35 years old.
Maintaining your social media presence does take time and planning so prioritise which one(s) you’d like to start with. Otherwise you may end up spreading yourself too thinly and will be more detrimental to your brand if you’re present on Social Media but haven’t been able to post any recent updates. After all, if you can’t maintain your Social Media profiles then customers may question how good your customer service would be.
Once you have your Social Media profiles set up, tell your customers about it so you can start to build your community. Tell them about it in your newsletters, your emails, your advertising. Tell them why they should follow you. Why should they visit your Facebook page? If you’re a haberdashery, it could be because you have the latest news on patterns or useful tips from experienced machinists. Whatever it is tell them! Don’t assume they’ll follow you just because you’re now on Social Media – you need to give them a reason to come back to you so make that reason GREAT! Good luck!